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Know your Attendees Inside-Out

Understand what makes attendees tick to craft an event they'll love and recommend

About The Template

Every event has its distinct set of target attendees, each with their own characteristics. For any event to be successful, it is imperative that you know who your attendees are and their motivations so as to plan an event they'll be scrambling to get tickets for.

Using this template, you will:

  1. Clearly outline the unique characteristics of your target attendee.
  2. Understand how they obtain and consume information to tailor marketing efforts that best reach them.
  3. Know their motivations and challenges they face to inform what you should include in your event. 
  4. More effectively plan all aspects of your event from crafting effective marketing messages and pitch to sponsors, ticket pricing, venue selection and so on.
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